✨SEO · Paid Ads · Social Media Branding · UK
Helen Cleland
Aesthetic Clinic.How we helped a qualified UK aesthetic nurse build a high-trust digital presence, rank on the first page of Google for 8+ keywords, and generate 15 new patient leads every month.
01. Client Overview
Who is Helen Cleland Aesthetic Clinic?
The aesthetics industry in the UK is highly competitive and heavily trust-dependent.
02. The Challenge
The aesthetics industry in the UK is highly competitive and heavily trust-dependent.
Prospective patients research extensively before booking any procedure. Without a strong, multi-channel digital presence, even the most skilled practitioner can remain invisible to the very patients they could help.
03. Our Strategy
How we got it done.
Local SEO & First Page Rankings
Built an organic search strategy targeting high-intent keywords such as "non-surgical aesthetics UK" and treatment-specific terms, achieving first page rankings for 8+ keywords.
Targeted Paid Ad Campaign
Designed and managed a targeted paid advertising campaign focused on converting local, high-intent patients into booked consultations, highlighting clinical credentials and patient results.
Social Media Branding & Authority Content
Built a social media presence communicating Helen's expertise and warmth — treatment education, before-and-after showcases, patient testimonials, and behind-the-scenes clinic content.
YouTube & Video Content
Produced video content including treatment demonstrations, patient experience stories, and educational skincare explainers that built significant organic reach.
04. Results
The numbers speak for themselves.
15 qualified patient leads arriving every month through targeted paid advertising and organic social media marketing.
8+ high-intent keywords ranking on the first page of Google, capturing patients actively searching for non-surgical aesthetics.
A precisely targeted paid ad campaign drives the majority of monthly leads, built around clinical credibility and patient results.
A consistent, professional social presence has established Helen as a credible and trusted aesthetic practitioner.
05. Deliverables
Everything we built for Helen Cleland.
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